Political polling: Strategies to overcome challenges

For decades, polling has been essential in investigating public opinion during election years, especially for political candidates in understanding where sentiment stands on make-or-break issues. But in this election cycle, polling is as important as ever. With declining response rates, emerging technology disrupting traditional methods of measurement, distrust of pollsters and the introduction of new online polling methods, how is polling done, and does it still work? 

On August 12, the Governance Studies program at Brookings hosted pollsters Amy Walter and David Wasserman for an in-person event on election polling and what polling can indicate about the November elections.  

This event will be open to attend in person or watch online.  

Online viewers can submit questions for the speakers via email to [email protected].